After several grueling weeks in cowboy boot camp, city slickers face a final extreme challenge on Cowboy U 2004 in hopes of earning a $25,000 cash prize and custom-made saddle, along with the highly coveted title “All Around Cowboy.”

Eight city slickers -- four men and four women -- said goodbye to modern conveniences such as phones and indoor showers for life on a real working ranch. Under the supervision of a tough ranch foreman and his two wranglers, the city slickers endure a cowboy crash course before embarking on a grueling weeklong horse trek to the final cowboy challenge. Country music star Blake Shelton makes a special musical appearance.

Professional cowboy Rocco Wachman, bull rider Judd Leffew and champion team roper Shawn Stephens prepare the contestants for life on the range before embarking on a grueling six-day horse trek to their final competition in a historic rodeo arena. In addition to coaching the cowboy wannabes, they judge the contestants on their performance at the final competition, as well as their ability to cowboy up throughout many challenges along the way. Newfound cowboy skills are put to the test in the final challenge where they must rope a steer, barrel race and ride a 1,200-pound live bull in hopes of earning the $25,000 cash prize and custom-made Cowboy U 2004 saddle.

Cowboy U 2004 features four men and four women who hail from cities across the United States. Dani Armstrong, a singer/dancer from Highland, Mich.; David Bauman, an author from Burlington, Wis.; Megumi Hosogai, a restaurant hostess from Honolulu, Hawaii; Brandie Lyons, a registered nurse from Visalia, Calif.; Frank Prather, a software salesman from Bethesda, Md.; Amir Raziq, a salesman from St. Louis, Mo.; Chris Shurley, a marketing director from Gainseville, Fla.; and Elli Wooten, a flight attendant from Key West, Fla., all try to prove they can outdo mother nature and each other.