TV Premiere: December 15, 1984

It was later retitled The Mogul for various DVD releases

The Italian Version

Made for cable television, The Ratings Game was directed by Danny DeVito, who co-starred in the film with his wife Rhea Perlman. DeVito plays the owner of a New Jersey trucking firm who yearns for a television career. He offers several TV-series ideas to a receptive network programming head. On the verge of being fired, the network exec decides to have his revenge on his ex-bosses by selecting the very worst of DeVito's concepts. The "born to fail" series becomes a hit, and soon DeVito is the hottest programmer in the industry! More truthful than many of us are willing to admit

Bruce Kimmel played the W*A*C*ked Out Recruit 

Bruce Says:

I wrote all the faux TV themes, too.  The acting assignment was just thrown at me one day, and I did it because I got to be in drag